New Zhip™ Device That Creates an Instant “On-the-Go” Entertainment Center for Mobile Consumers Will Hit the Market in Late December

EL SEGUNDO, Calif. -- RANDEM JOE, the developer of the SurfShelf™ treadmill desk and lap top holder, introduces the Zhip™, a new, easy-to-use, lightweight mobile accessory that lets consumers get more value and utility from their smartphone and iPod Touch. The Zhip, which will hit the consumer marketplace the last week in December, turns any smartphone or iPod Touch into an instant "on-the-go" entertainment center by allowing mobile users to enjoy television-style viewing of all of their personal entertainment selections anytime – and anywhere they happen to be.

The Zhip (pronounced "zip") uses a sturdy, "no-drop," three-foot extendable zip cord to anchor any smartphone or iPod Touch to the back of a car seat to entertain the kids while on the road with movies, music videos, and games (a great "tool" for busy Moms); to the top of exercise equipment at home or at the gym to make workouts more enjoyable; to the back of an airplane seat to allow travelers to enjoy personalized entertainment selections on long flights; or to any desired fixed surface or work space.

The Zhip expands to fit any mobile device and features special retractable, "scratch-free" grip handles with protective padding that attach tightly around a mobile handheld to safeguard and secure even the most expensive device. The unit is compact (measuring 27/8" x 13/8" x 3/4", it can easily fit into a small pocket) and is constructed from 100 percent polycarbonate "bullet-proof" material. The Zhip also has an extendable arm and can be configured to be the perfect desktop stand for any mobile device.

The Zhip, which will retail for $24.95, will be available through Amazon.com and the eStore at www.thezhip.com the week after Christmas and through BestBuy.com in January. The developers of the Zhip also recently signed an exclusive deal with SYNNEX/New Age Electronics, the leading consumer electronics distributor, which will handle all North American distribution for the company – bringing the Zhip to mass retail outlets nationwide in early 2011.

For more information on this exciting new product and mobile accessory category, please visit www.thezhip.com. Media and bloggers interested in conducting an advance review of the Zhip can also request a complimentary editorial sample by emailing ZhipPress@BrandCompanyPR.com.